Email is still by far the major means of communication despite the rise in Social Media. The irony is obvious when you have to authenticate your Facebook, Linkedin or Twitter account using an email id.
Experts vouch for the sales figures provided by effective email marketing campaigns. Newsletters are an effective way to keep in touch [...]

The term viral marketing initially rings a bell with about viral – fever and the related disease but then what is viral marketing and what exactly does it deal with? In the internet world viral marketing refers to creating a buzz, the word of mouth publicity, making people talk and discussion about the product/company/services. [...]