Marketing Category

3 February 2012

8 Important Homepage Design and SEO tips

There is nothing quite like home.
It is a rare website where the homepage is also not the most visited page. Usually it is the most important page for a variety of reasons.
1. It represents your brand more than any other page
2. It usually gets the most visitors
3. It is the most likely to be bookmarked, [...]

12 December 2011

Why the Brochure is still important

A brochure is usually not high when discussing marketing products in general. In this era of online marketing this is more so. But for some situations, nothing can beat the humble brochure.
So where exactly do you feel lost without a brochure? Where only your business card does not quite cut it?
New Product or Service [...]

18 October 2011

Is your website ready for Christmas?

Your business website needs to be perfect for you to have a successful holiday business season. What are the key areas you need to cover? Let us look at some important ones.
A Proper Website Audit
Have you carried out a proper audit of your website? You need to check your website for security, trust, correctness, speed [...]

5 October 2011

Importance of Diversifying your Online Marketing

Google dominates search, both organic and paid and Facebook dominates social. Do they dominate your website traffic too? Make no mistake, it is great if Google sends you lots of relevant visitors and it is equally nice if Facebook is also a major source of traffic. But depending on only one or two of these sources for the bulk of your traffic is a recipe for disaster.

3 August 2011

Online Marketing Dilemma, Use Your own Website or Social Media

Where to invest your online marketing dollars? With the rapid rise in Social Media, most business owners are faced with this marketing dilemma. The truth as usual is somewhere in between.
Both the website and the social media properties are different marketing channels that businesses can take advantage of and benefit from.
Benefits of using your [...]