Search Engine Marketing Category

7 June 2011

10 ways a good SEO process benefits your website and business

See below how a well designed and executed SEO process benefits your website leading to business growth.
1. Ensures that your website is found, crawled and indexed by search engines making sure all your key pages become strong revenue generators.
2. Makes sure that your website pages are well structured using optimized Titles, Meta Tags and Headers [...]

31 May 2011

Competitor Analysis, Beyond just SEO and Linkbuilding

There are differences of opinion as to whether competitor analysis for SEO is a good or a bad activity to spend time on. The pros and cons exist and it is debatable when we analyze competitors for just their link profile.
How about competitor analysis that goes beyond SEO and Link Building?
A thorough analysis of competitors’ [...]

27 May 2011

Why SEO is Essential even if you do PPC

When we look at various search marketing options, there is an inevitable dilemma. Should we use SEO or go for PPC? The correct answer for any business is do both. SEO and PPC Complement each other !
But why not just do PPC?
PPC is an excellent driver of traffic and gives clear ROI if done properly. [...]

12 May 2011

5 Basic SEO checks for your website

Before you start the SEO project for your website, it is important to carry out some critical SEO checks
1. Are search engines finding and indexing all your pages?
Number of valid pages on website vs number of pages showing up in search engines. You can check how many pages show up in a search engine for [...]

9 March 2011

Value of Website Links in SEO and beyond

Though social has an ever increasing role in the future of the web, links will continue to have their own importance in the scheme of things online. They are such a fundamental element that we use links to navigate even on social media sites.
Links serve three basic purposes

They point to an online resource.
They help users [...]