5 Simple Tips for Small Business SEO

You are a small, local business who wants to promote their business in search engines. Here are some simple steps for success Target the right keywords Know what words your customers use to describe your business or services. This is crucial as sometimes these words…

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How Google Penguin Update Impacts Online Marketing

The recent Google Penguin update has once again re-surfaced the debate on link quality and back link acquisition techniques. This update was focused on devaluing what Google terms as inorganic or unnatural links. This update complements the Panda updates which were broadly focused on content…

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The SEO relation between content and links

There are SEO people who swear by content. Content is king they say. Then there are the link building SEO experts who believe backlinks are everything in SEO. But being in one camp or the other is missing the point. Links on the web are…

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Why your business website should be a knowledge source

A lot of businesses pay close attention on their website to the following key sections and deservedly so The design The brand image conveyed The services, products and solutions offered The contact details Information about the business So, what’s missing? Your visitors are likely to…

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Internal Link types and their importance in SEO

Internal linking is a critical component of your on page SEO and forms the basis of your external link building efforts. It is the only way you have some control on the passing of link value within your website. Knowing the various types of internal…

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Tips to Choose an SEO Friendly Website Hosting

So, you have decided to launch a website for your business. You do all the research and find the right website hosting solution. It is perfect, fits your budget, great bandwidth (unlimited), shared hosting, FTP access, the works. You do your site and launch it…

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Why the Brochure is still important

A brochure is usually not high when discussing marketing products in general. In this era of online marketing this is more so. But for some situations, nothing can beat the humble brochure. So where exactly do you feel lost without a brochure? Where only your…

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When to upgrade your website to a CMS

Earlier, for a small business offering a few services a good way to get online is creating a 5-10 page static website. This was easy to do-it-yourself with a simple html editor, some web space at a hosting provider and a domain name. Website maintenance…

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