Images and SEO, When to prefer Text

Images are a vital component of a website. Used well they are worth the thousand words as the popular phrase goes. Used incorrectly they can confuse a thousand times too. There is another downside of using images in the right context but in the wrong…

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Is your website ready for Christmas?

Your business website needs to be perfect for you to have a successful holiday business season. What are the key areas you need to cover? Let us look at some important ones. A Proper Website Audit Have you carried out a proper audit of your…

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Importance of Diversifying your Online Marketing

Google dominates search, both organic and paid and Facebook dominates social. Do they dominate your website traffic too? Make no mistake, it is great if Google sends you lots of relevant visitors and it is equally nice if Facebook is also a major source of traffic. But depending on only one or two of these sources for the bulk of your traffic is a recipe for disaster.

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5 Important Web Pages Missing from Business Websites

You have the home page, the about us page, the services/products pages neatly categorized and arranged and the contact page works perfectly. Your website is ready and working just fine. You have various marketing campaigns going on pulling in visitors But wait! Do you have…

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6 Common Website Design Mistakes to Avoid

Website design is a critical stage in building a successful, effective website. It influences both web development and using the website as a marketing channel. Let us look at the common website design pitfalls that you can avoid on your path to success along with…

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Choosing your SEO keywords correctly

Search engines like Google or Bing aim to match user intent with appropriate content. Their goal is to make an accurate guess of user’s intention and deliver the web page or media that is the best match. Choose your keywords carefully and have content which…

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Website maintenance checklist for businesses

A clean, updated business website is important for achieving the desired goals. So, having a proper website maintenance process helps you keep your website fresh and as good as new. We look a checklist of website maintenance tasks which will do just that. Check 1…

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Online Marketing Dilemma, Use Your own Website or Social Media

Where to invest your online marketing dollars? With the rapid rise in Social Media, most business owners are faced with this marketing dilemma. The truth as usual is somewhere in between. Both the website and the social media properties are different marketing channels that businesses…

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5 Highly Effective and Easy Ecommerce Tips and Tricks

Many online businesses miss these easy to implement tips and tricks for Ecommerce websites. You can easily improve your website’s conversions and effectiveness by following these simple additions and modifications. Keep important information above the fold on Product pages By giving the visitor one place…

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