Your business website needs to be perfect for you to have a successful holiday business season. What are the key areas you need to cover? Let us look at some important ones.
A Proper Website Audit
Have you carried out a proper audit of your website? You need to check your website for security, trust, correctness, speed [...]

Google dominates search, both organic and paid and Facebook dominates social. Do they dominate your website traffic too? Make no mistake, it is great if Google sends you lots of relevant visitors and it is equally nice if Facebook is also a major source of traffic. But depending on only one or two of these sources for the bulk of your traffic is a recipe for disaster.

Where to invest your online marketing dollars? With the rapid rise in Social Media, most business owners are faced with this marketing dilemma. The truth as usual is somewhere in between.
Both the website and the social media properties are different marketing channels that businesses can take advantage of and benefit from.
Benefits of using your [...]

Before you start the SEO project for your website, it is important to carry out some critical SEO checks
1. Are search engines finding and indexing all your pages?
Number of valid pages on website vs number of pages showing up in search engines. You can check how many pages show up in a search engine for [...]

There is no valid way to compare SEO and Social Media. Both are different marketing tools and in a few ways complement each other.
Below are some points on both.

SEO
Social Media

SEO is focused on getting potential customers to visit your website through search engines and in the process from other sites.
Social Media marketing is more focused [...]