Pay Per Click (PPC) advertising refers to the small text ads that appear on the top and sides of any search engine results page. You only pay for the ad when a potential customer clicks on it and is driven to your site. To be effective, you’ll want to create multiple ads to appear on many different search pages. In other words, you’ll need to create a PPC campaign.
Our team manages the entire process for you, replacing guesswork with our time–proven methodology. We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals. And we coordinate the prudent use of pay per click advertising in co-ordination with search engine optimization — advising on when to use one technique, when the other, and when both.
PPC campaign management service includes:
- Using Keywords to generate a PPC Campaign
- Creating Relevant Ads
- Conversion Tracking
- Monitoring Bids and Optimizing Your Campaign
- Generating Traffic Analysis Reports