Being found on search engines is critical for your business growth and success. Why?

• Search is a fundamental action on the internet same as browsing.
• Billions of searches take place online at major search engines monthly.
• Some of those searches match exactly with what your business has to offer.

Our Search Engine Optimization (SEO) service helps you tap into this free source of potential clients from search engines. Visitors already have intent when they search; they are looking for something and are proactively taking action to find it. Such visitors are more likely to convert than other marketing channels.

Dharne & Company offers SEO services aligned to your business goals whether it is lead generation, gaining subscribers, selling products or building brand value.

Our SEO Service is built on a proven Search Engine Optimization process. This ensures your website achieves its full potential of relevant search engine traffic it deserves.

The SEO process

Initial Analysis - Understanding your website goals as aligned to business goals

Through discussions and a standardized questionnaire, we identify how best SEO can help your website and business succeed. We also look at your competitor sites to identify areas for improvement.

Keyword Selection - Identifying keyword phrases your potential customers use

Keyword Research: Understanding keywords which your potential customers use is fundamental to your success. Getting this right brings relevant visitors who are looking for exactly what you offer.

Keyword Refinement: We select a set of keywords using proprietary keyword research methods as well as 3rd party tools and your suggestions. Over time, with additional data from website analytics, we further refine target keywords for relevancy and traffic growth.

On Page SEO - Optimizing your website pages and site structure

We work on your website to align it with the target keywords selected. We also ensure the website is perfect for crawling and analysis by search engines. The on page SEO service includes

• Title, Meta tags and Header Tags optimization
• Content enhancements
• Image optimization
• Internal link structure
• Conversion improvements
• Correct 301 redirects and 404 page optimization
• Custom Robots and Sitemap files for correct crawling and indexing by search engine spiders

Link Building – Acquiring incoming links to all your important pages

We look for all possible means for acquiring relevant links from external sites to your website. Search engines use links as signals for evaluating your website and ranking them for specific search queries.

We follow various proven SEO methods for link acquisition; some of the link building methods are listed below

• Social bookmarking
• Directory promotions
• Classified postings
• Participation on Q&A sites
• Using social media sites
• Correct 301 redirects and 404 page optimization
• Press Releases
• Participation on Blogs and forums
• Article writing
• Content distribution

Dharne & Co. provides a complete array of Natural Search Engine Optimization Services, and once we gain an understanding of your business, your resources and your online marketing goals, we recommend the optimum combination of these services to get maximum ROI from your website.