Why SEO is Essential even if you do PPC

Why SEO is Essential even if you do PPC

When we look at various search marketing options, there is an inevitable dilemma. Should we use SEO or go for PPC? The correct answer for any business is do both. SEO and PPC Complement each other ! But why not just do PPC? PPC is…

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The SEO versus PPC debate

There is a constant debate at various conferences, forums and discussion groups about SEO versus PPC. Both internet marketing solutions have their pros and cons when looked at individually. But is this really the way one should look at SEO or PPC? This approach is…

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