Images and SEO, When to prefer Text

Images and SEO, When to prefer Text

Images are a vital component of a website. Used well they are worth the thousand words as the popular phrase goes. Used incorrectly they can confuse a thousand times too. There is another downside of using images in the right context but in the wrong…

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Choosing your SEO keywords correctly

Search engines like Google or Bing aim to match user intent with appropriate content. Their goal is to make an accurate guess of user’s intention and deliver the web page or media that is the best match. Choose your keywords carefully and have content which…

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Online Marketing Dilemma, Use Your own Website or Social Media

Where to invest your online marketing dollars? With the rapid rise in Social Media, most business owners are faced with this marketing dilemma. The truth as usual is somewhere in between. Both the website and the social media properties are different marketing channels that businesses…

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10 ways a good SEO process benefits your website and business

See below how a well designed and executed SEO process benefits your website leading to business growth. 1. Ensures that your website is found, crawled and indexed by search engines making sure all your key pages become strong revenue generators. 2. Makes sure that your…

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Competitor Analysis, Beyond just SEO and Linkbuilding

There are differences of opinion as to whether competitor analysis for SEO is a good or a bad activity to spend time on. The pros and cons exist and it is debatable when we analyze competitors for just their link profile. How about competitor analysis…

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Why SEO is Essential even if you do PPC

When we look at various search marketing options, there is an inevitable dilemma. Should we use SEO or go for PPC? The correct answer for any business is do both. SEO and PPC Complement each other ! But why not just do PPC? PPC is…

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5 Basic SEO checks for your website

Before you start the SEO project for your website, it is important to carry out some critical SEO checks 1. Are search engines finding and indexing all your pages? Number of valid pages on website vs number of pages showing up in search engines. You…

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How does Social Media marketing compare to SEO

There is no valid way to compare SEO and Social Media. Both are different marketing tools and in a few ways complement each other. Below are some points on both. SEO Social Media SEO is focused on getting potential customers to visit your website through…

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Value of Website Links in SEO and beyond

Though social has an ever increasing role in the future of the web, links will continue to have their own importance in the scheme of things online. They are such a fundamental element that we use links to navigate even on social media sites. Links…

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12 New Year Resolutions for Your Website

It is a New Year and you have made new resolutions for yourself. How about some for your website? Yes! Your website needs resolutions too. Websites and the devices accessing them are evolving rapidly. Your website needs to keep up. These 12 New Year website…

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