Images and SEO, When to prefer Text

Images and SEO, When to prefer Text

Images are a vital component of a website. Used well they are worth the thousand words as the popular phrase goes. Used incorrectly they can confuse a thousand times too. There is another downside of using images in the right context but in the wrong…

Read More

Is your website ready for Christmas?

Your business website needs to be perfect for you to have a successful holiday business season. What are the key areas you need to cover? Let us look at some important ones. A Proper Website Audit Have you carried out a proper audit of your…

Read More

Importance of Diversifying your Online Marketing

Google dominates search, both organic and paid and Facebook dominates social. Do they dominate your website traffic too? Make no mistake, it is great if Google sends you lots of relevant visitors and it is equally nice if Facebook is also a major source of traffic. But depending on only one or two of these sources for the bulk of your traffic is a recipe for disaster.

Read More

5 Highly Effective and Easy Ecommerce Tips and Tricks

Many online businesses miss these easy to implement tips and tricks for Ecommerce websites. You can easily improve your website’s conversions and effectiveness by following these simple additions and modifications. Keep important information above the fold on Product pages By giving the visitor one place…

Read More

Ideas to Increase Ecommerce Conversion Rates

Looking to increase your ecommerce website conversion rates? These ideas should get you started on the path to highly optimized ecommerce conversions. Clear Primary and Secondary Call-to-actions Having a call-to-action in the right place and clearly visible is important. A call-to-action element solicits an action…

Read More

Mobile friendly websites: How they can help your business grow

Technology is steadily changing the way we socialize, conduct business, search for information or entertain ourselves. The confluence of the cell phone with the Web has opened different avenues in this regard, one of which is mobile commerce. Changing the shopping experience like never before…

Read More

Setting up a blog or a site – Take care of your robots.txt

Setting up a new site or have planned out customization of your wordpress blog. Now that you taken care of your title and meta tags and other basic SEO stuff. Make sure you do get your robots tag in place too.

Robot.txt plays a crucial role in Search Engine optimization. There are two ways in which one can use robot.txt that is control it directly though individual pages and the second one is folders. We can write the robots tag in the Meta tag of the page or upload a robots.txt to the root folder of the site.

Read More

Is your business ready for Viral Marketing

At Dharne & Company, we take inspiration from some great marketing minds. One of them is Seth Godin. As Seth Godin aptly puts it in his What is Viral Marketing? post. Viral marketing is an idea that spreads and an idea that while it is…

Read More

Important Tips for choosing a Website Design Company

It can be blessing if the web designer is aware of how important SEO is and similarly the SEO knows how important a good and attractive website is! Most of the time when hiring a company to design your website which you plan to optimize for the search engines the main problem faced is whether to include flash or not.

Read More

4 SEO Myths and Facts you need to know

Search engine marketing has lots of myths attached to it so let me today help you sort the facts from the myths. So let’s clear the myths and get started with 4 basic facts of SEO.

Read More