Today in Part 2, we look at the remaining 4 factors which affect your website and its performance. Part 1 looked at the first 3 factors to improve your website. The Entire Website \tBroken links \u2013 It is important to check your website for broken links. This can happen with missing pages, images, media files or mistyped addresses in pages. \tOrphan links \u2013 These happens when a page exists on the site, but none of your other pages link to it. If it is an important page, it has to be linked from other pages. \tInternal linking \u2013 The internal linking in your website is important not only for SEO but also for providing easy navigation for visitors. Domain Related \tIP address \u2013 It is important in terms of the websites in your neighbourhood and also to identify where your website is physically located. \tCountry where hosted \u2013 This is identified by your IP address in most cases. \tccTLD \u2013 Search engines value which country domain your website belongs to e.g. co.uk when deciding results for the United Kingdom. \tAge of website \u2013 The older the website, the more weight it carries in Search Engines. \tOwnership changes \u2013 If ownership change is recent, this can nullify the gains of the Age factor, especially if the website changes significantly. External Websites External websites have a significant influence on your website in terms of visibility as well as links. \tThe link \u2013 How it points to your website matters. Is it a plain link or through some code. \tThe anchor text \u2013 The keywords used in this have an influence in the search results. \tLink position on page \u2013 This influences the clickthrough as\u00a0 well as the link value. \tLink position within the website \u2013 This influences the clickthrough. Is it on a prominent page or in one of the inner pages. \tRobots dofollow, nofollow status \u2013 Nofollow links are not followed nor is Page value passed on to your website. \tOther links on the page \u2013 More the links on the page to other websites, less is the value passed to your website \tNumber of links from website to your website \u2013 This goes hand in hand with point 6. Other Important Measures These other factors are important to track and be aware of \tGoogle Page Rank \u2013 This is just one of many measures to decide your websites position for a particular search query. \tCompete, Quantcast, Alexa Data \u2013 This give information regarding traffic, growth rate, visitors and more. \tWebserver used \u2013 This makes certain steps easier or harder depending on needs. \tProgramming Language used \u2013 This means for any troubleshooting, more skills are needed than for a static and simple website. \t Scripts used \u2013 These can slow a website down if not done correctly or stop a page from loading altogether \tWeb 2.0 elements (Ajax, Flash, RSS) \u2013 Again these have to be used with care to avoid problems as mentioned in point 5 above. \tCMS\/Blog\/Software used \u2013 Automated page generating software can lead to duplicate pages as multiple copies could get stored. \tSecurity Certificates \u2013 These can influence the trust factor of your website especially if it is not well known. All these factors together (there could be more) help us understanding the areas in which the website needs improvement.