Creative Web Solutions

They say marketing is what you do when your product is no good. In this competitive world where brands cannibalize brands a good product can fall flat on its face if not marketed correctly. So what is correct marketing – Well, there is no one correct answer to it: some marketing stunts make it while […]

What is the ALS ice Bucket Challenge? Challenge involves choosing between dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. The participant has to film the entire activity and complete the challenge within 24 hours of being nominated. If the participant successfully completes the challenge […]

Before we jump into the nitty gritty of advertising on twitter we will like to throw in some facts for starters. 300 billion tweets are sent since the inception of Twitter YouTube is the most followed brand with over 40 million followers Monarch of Twitter Katy Perry has over 51 millions followers Most retweeted tweet […]

You need to upgrade your website to HTML5 and fast. Here are 5 compelling reasons to do so. Everybody’s moving, it is the future HTML5 is the new web standard and more devices and businesses are adopting it than ever before. As per Google close to 10% of the web is now using some elements […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]