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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including the official information from Google and non-official insights from across the industry, what sites are likely impacted and some analysis, actions you may want to consider taking if you were negatively impacted.In summary, Google is […]

Microsoft’s Bing is creating a buzz in the internet market. Sites have started registering more visits from Bing and clients are looking forward to rank in Bing. Google analytics still doesn’t recognize Bing as a search engine.

So what is Bing all about? Bing known as Kumo during development phase is not being brought about as a Google killer but a restart by Microsoft in the search industry. Bing is definitely better than Live search and one step towards betterment but still it has a long way to go before it can be termed “GOOGLE KILLER”

A brochure is usually not high when discussing marketing products in general. In this era of online marketing this is more so. But for some situations, nothing can beat the humble brochure. So where exactly do you feel lost without a brochure? Where only your business card does not quite cut it? New Product or […]

They say marketing is what you do when your product is no good. In this competitive world where brands cannibalize brands a good product can fall flat on its face if not marketed correctly. So what is correct marketing – Well, there is no one correct answer to it: some marketing stunts make it while […]

What is the ALS ice Bucket Challenge? Challenge involves choosing between dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. The participant has to film the entire activity and complete the challenge within 24 hours of being nominated. If the participant successfully completes the challenge […]

Before we jump into the nitty gritty of advertising on twitter we will like to throw in some facts for starters. 300 billion tweets are sent since the inception of Twitter YouTube is the most followed brand with over 40 million followers Monarch of Twitter Katy Perry has over 51 millions followers Most retweeted tweet […]

You need to upgrade your website to HTML5 and fast. Here are 5 compelling reasons to do so. Everybody’s moving, it is the future HTML5 is the new web standard and more devices and businesses are adopting it than ever before. As per Google close to 10% of the web is now using some elements […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as […]