Value of Website Links in SEO and beyond

Though social has an ever increasing role in the future of the web, links will continue to have their own importance in the scheme of things online. They are such a fundamental element that we use links to navigate even on social media sites. Links…

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Ideas to Increase Ecommerce Conversion Rates

Looking to increase your ecommerce website conversion rates? These ideas should get you started on the path to highly optimized ecommerce conversions. Clear Primary and Secondary Call-to-actions Having a call-to-action in the right place and clearly visible is important. A call-to-action element solicits an action…

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Why is HTML5 important?

HTML5 promises users a better web experience than its predecessor across all devices whether they are Smartphones like the iPhone or Android, traditional Computers and the newer Tablets and Netbooks. The 5 key reasons why HTML5 is important 1. Growing smartphone use for accessing the…

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The SEO versus PPC debate

There is a constant debate at various conferences, forums and discussion groups about SEO versus PPC. Both internet marketing solutions have their pros and cons when looked at individually. But is this really the way one should look at SEO or PPC? This approach is…

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