Everyday new websites are added to the World Wide Web and that makes it more necessary to have a website which stands out among the millions of websites offering the service same as you are doing. It is difficult and at times even seems a bit impossible to achieve high rankings for highly competitive keywords and stand out in Google and other search engines.
Here is where proper web promotion and the right kind of internet marketing comes into picture. The number of visitors and more importantly relevant visitors defines the graph of your success.
You need to have good and unique content on site plus support it with more content submission offsite that is writing articles and submitting across various mediums on the net. It can be blogs, article submission sites, press releases and lots more.
Mean while add few efforts on social book marking and classifieds as well. After establishing your site within these, start with social networking sites. Build a social network and create a fan following for your brand- your website. Create awareness about your website among users who are interested in similar things. These people can be your potential customers. Also start with affiliate marketing if it is possible for you. Match your efforts by few paid campaigns like ppc and banner advertising.
Make your website speak for you and you will definitely get conversions if you provide people who are coming to your site what they are actually looking for!! Good service would also mean word of mouth publicity – The best and the most effective kind of marketing.