They say marketing is what you do when your product is no good. In this competitive world where brands cannibalize brands a good product can fall flat on its face if not marketed correctly. So what is correct marketing – Well, there is no one…
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What is the ALS ice Bucket Challenge? Challenge involves choosing between dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. The participant has to film the entire activity and complete the challenge within 24 hours…
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Limousine Rentals is a 4 billion dollar industry in the United States. It is a popular segment which bisects the transportation and luxury industries. With thousands of limousine rental service providers, it is also a highly competitive industry. There are some easy ways to differentiate…
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There is nothing quite like home. It is a rare website where the homepage is also not the most visited page. Usually it is the most important page for a variety of reasons. 1. It represents your brand more than any other page 2. It…
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A brochure is usually not high when discussing marketing products in general. In this era of online marketing this is more so. But for some situations, nothing can beat the humble brochure. So where exactly do you feel lost without a brochure? Where only your…
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Your business website needs to be perfect for you to have a successful holiday business season. What are the key areas you need to cover? Let us look at some important ones. A Proper Website Audit Have you carried out a proper audit of your…
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Google dominates search, both organic and paid and Facebook dominates social. Do they dominate your website traffic too? Make no mistake, it is great if Google sends you lots of relevant visitors and it is equally nice if Facebook is also a major source of traffic. But depending on only one or two of these sources for the bulk of your traffic is a recipe for disaster.
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Where to invest your online marketing dollars? With the rapid rise in Social Media, most business owners are faced with this marketing dilemma. The truth as usual is somewhere in between. Both the website and the social media properties are different marketing channels that businesses…
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There is no valid way to compare SEO and Social Media. Both are different marketing tools and in a few ways complement each other. Below are some points on both. SEO Social Media SEO is focused on getting potential customers to visit your website through…
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It is a New Year and you have made new resolutions for yourself. How about some for your website? Yes! Your website needs resolutions too. Websites and the devices accessing them are evolving rapidly. Your website needs to keep up. These 12 New Year website…
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