GenesisBM.inCategory: Online Marketing
About the client
Genesis Burson-Marsteller since last two decades have been taking drastic initative to change the face of public relations and public affairs with more advanced services. This has resulted and led it to be one of the highly reputed PR consultancy firms in India and worldwide.
The client being a reputed PR consultancy services provider required online brand promotion, high rankings for each of its services in Google search results and good traffic maintenance. It was a challenge to rank high and draw traffic each day amongst the challenging competition.
The solution was to find the appropriate keywords for Genesis BM for which the website can rank high SERP amongst high competition. Promoting the rich website content amongst various channels, inducing onpage changes and other promotional activities for improving the website's presence among the search engines helped gain awareness and good traffic for the website respectively.