Can you imagine a day where you get to know that all the search engines have closed their services and after switching on your PC and connecting to your internet you don’t know where to go to find the website of which you don’t know the url. Even thinking about existence of internet with out search engines might send a shiver through your spine.
It would be so difficult to find the site that provides services that you are looking for and it will be true even the other way round how would your potential customers find your site. Well this imagination exercise was just to tell you that when you do SEO for any site make sure that you are not placing all your efforts to get ranked in search engines, of course ranking high in the search engines is the primary target but your site should also be found in other resources on the net. As the famous saying goes ‘Don’t put all your eggs in one basket’. Promote your site through and in various means present all over the web.
Create a brand of your business; people should recognize your site and trust it. Make sure that your internet marketing campaign also covers various other means of online marketing like social networking, social bookmarking, and pursuing partnerships with other non –competitive niche. PPC are also a good option if you have budget. PPC campaign not just on search engines but also on various social networking sites and other sites where running this campaign will yield fruitful results.
Also invest your efforts in -> Press releases -> Directory listings -> Articles -> Newsletters -> Blog/RSS Feeds
Just make sure that your main target is to get potential customers to your website, and they should not be only from search engines but from every means on the internet from where they can come.