Search engine optimization if done in the right direction and properly can actually bring a fortune for the website and thus the company as search engine optimization can take your website to new heights (read rankings).
One most important role is played by back links. Back links or in coming links are the links pointing to our site from other sites. Links from other sites which are related and relevant to our site help in boosting rankings. So how do you get back links to your site? Getting links is a tough task but if mastered then it will be one of the most successful trick in getting your site rank in the search engines. When starting to plan your link campaign you should be able to spot the difference between bad and good links. Back links can be gained through link exchanges which can be one link, reciprocal links, and three way link exchanges. • One way link is where a site gives a link to your site may because you bought a service or you gave them any service or due to any other reason. • Reciprocal link is where you give a link from your site to a site and the site owner links back to your site from his site. • Three way link exchanges are where in you link to a site and the site owner links back to your site from another site that is a different site from what you linked to. This kind of linking is popular as it gives a false impression of the link being a natural link. So this was about types of link exchanges. We will discuss more about link exchanges and getting back links in upcoming posts.