Online VS Offline Marketing They say marketing is what you do when your product is no good. In this competitive world where brands cannibalize brands a good product can fall flat on its face if not marketed correctly. So what is correct marketing – Well,…
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Pinterest boasts the largest image sharing community online today. Pinterest opened officially in late 2009. By early 2012, Pinterest exceeded LinkedIn and Google+ for traffic, and was the #5 social network in the world. It already has more than 12 million registered users, and gets…
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The recent Google Penguin update has once again re-surfaced the debate on link quality and back link acquisition techniques. This update was focused on devaluing what Google terms as inorganic or unnatural links. This update complements the Panda updates which were broadly focused on content…
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Your business website needs to be perfect for you to have a successful holiday business season. What are the key areas you need to cover? Let us look at some important ones. A Proper Website Audit Have you carried out a proper audit of your…
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Google dominates search, both organic and paid and Facebook dominates social. Do they dominate your website traffic too? Make no mistake, it is great if Google sends you lots of relevant visitors and it is equally nice if Facebook is also a major source of traffic. But depending on only one or two of these sources for the bulk of your traffic is a recipe for disaster.
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Where to invest your online marketing dollars? With the rapid rise in Social Media, most business owners are faced with this marketing dilemma. The truth as usual is somewhere in between. Both the website and the social media properties are different marketing channels that businesses…
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Before you start the SEO project for your website, it is important to carry out some critical SEO checks 1. Are search engines finding and indexing all your pages? Number of valid pages on website vs number of pages showing up in search engines. You…
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There is no valid way to compare SEO and Social Media. Both are different marketing tools and in a few ways complement each other. Below are some points on both. SEO Social Media SEO is focused on getting potential customers to visit your website through…
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It is a New Year and you have made new resolutions for yourself. How about some for your website? Yes! Your website needs resolutions too. Websites and the devices accessing them are evolving rapidly. Your website needs to keep up. These 12 New Year website…
Read MoreThere is a constant debate at various conferences, forums and discussion groups about SEO versus PPC. Both internet marketing solutions have their pros and cons when looked at individually. But is this really the way one should look at SEO or PPC? This approach is…
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