You get SEO Benefits in the form of more content, more internal links, more keywords to target and more backlinks to gain.
What can you put out there?
Your business generates knowledge and information. Sifting through all this information will provide you gems which make for great marketing collateral. Some examples below
Advice, Tips and Tricks
PDFs, Whitepapers, Presentations
And much more
The key to success online is to share valuable unique content and become the go to resource for your niche. A comprehensive knowledge base will help you become one bringing in more visitors and growing your business.
Dharne & Company, a website design firm has helped many small businesses across California and across the US build websites that succeed.