Mobile share of visitors to websites is growing year on year
Most websites today have from 10% to 40% of their traffic coming from mobile devices. This growth is very strong especially in local markets and ecommerce. More people are using mobiles to find services locally or make buying decisions for their favorite products.
The technology has caught on and is available
Today the website technology for mobile internet has reached a stage where you are spoilt for choices. The most popular options today are
Responsive Web Design
Your current website adapts to the device by removing elements or adding elements like banners, images, etc. Easier solution to implement and your single website will suffice. Downside is that it can have performance issues as you are only playing with visibility, the elements still get requests for loading up the website.
Custom Mobile Websites
You create a completely separate website for mobile visitors and switch between the regular and mobile website based on the visitors device. Since its built separately, performance can be taken care of and it can be very different from your regular site. Downside is it means managing one more website.
What experience do your visitors expect from your mobile website?
Adapts easily to the device used
Conveys information concisely
Has clear call to actions
Most importantly, provides a great user experience
Advantages of having a mobile friendly website
Early starter advantage
While awareness and adoption of mobile friendly interfaces is growing, for most industries, it is just not there yet. Not all your competition has caught up as yet. You have the advantage of being one of the minority of businesses that have adapted to this new world of business.
Positive brand impression
You get to make a very strong, positive impression as a tech aware and user friendly brand. Your business come across as a more professional and proficient organization.
Connecting with you is easy
Calling you is a one click process (Hint: keep number different than your main site for better tracking). Your secondary call to actions are also just a click as most mobile users are already logged into some social channel.
Search Engines love you more
Search Engines in general and Google in particular are more focused on the mobile market than ever before. Due to its Android base, Google needs to satisfy its mobile searchers. By being mobile friendly you help them achieve their goal and you get the love back.
Most importantly, your customers love you more too.
Your existing customers can now connect with you through any device they carry around. They get a quicker response and quicker turnaround for their needs making them like you and stick around even more.